technology that can be used to market a hotel

According to the Oracle Hospitality report. The most apparent manifestation of technology in the hotel industry is hotel bookings. Nowadays, cybersecurity is a real issue. Hotels would rather do well to partner with our experienced and talented team to develop technology related solutions. Hilton Worldwide already offers guests the ability to check in and out, select their room, check maps and make extra requests or purchases, from their smartphones. Customers can reserve a table at the hotel restaurant through a voice command. You might not expect it, but many hotels are already using robots. And it`s possible – thanks to smart lock apps that allow your guests to unlock rooms, right from their mobile phones. To make check-in process more convenient, Yotel has touch-screen kiosks instead of front desk staffs and friendly robots to store luggage. Smart devices that can collect data and interact over the internet. The latest technological advances contribute greatly to making check in and check out, and other guest related processes easy, seamless, and fast. But how to prevent this from happening? Every hotelier who wants to remain competitive knows it`s a mandatory requirement. Ever wished you could use your smartphone as a room key? Transparent, safe, payments can be streamlined to accommodation properties at reduced costs. MasterCard has implemented systems powered by face recognition. With travelers becoming increasingly tech-savvy, hotels who do not embrace the latest technology to deliver innovative services to their guests stand out to lose big time. Mobile bookings are gaining popularity and are predicted to increase to 25% of online bookings by 2017 [1]. From a marketing perspective, technology allows hotels to target their prospects and customers better. These devices can be loaded with information about the area and the hotel, but also give the opportunity to fill in the needed info for the check-in and save time for the customer when they finally get to the hotel. Why? Long queues at the front desk during peak seasons are quite distressing for guests.Would you like to wait for a room key when you’re all jet lagged? Tablets are growing in popularity among the new … The software can be used by smaller hotels but scales up to include 600-room full-service hotels. With this information, hotels are able to enhance a broad range of services for their hotels and to try out new strategies based on the data. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.”, New York Let’s take a look at some of the most impressive properties already using awe-inspiring features to wow their guests. It simplifies administration and bookings. Share your experiences in the comments down below. Here`re 3 of the most common cybersecurity threats in the industry. Decide for yourself. Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. The future holds much more promise. With Amazon’s Alexa voice assistance, guests of Wynn can control the lighting, temperature, draperies, and TV in their rooms. Large hotels now even have dedicated social media teams, scanning the internet, and responding to bad reviews, hoping to make amends. Boston More use cases? Because it is. The most apparent manifestation of technology in the hotel industry is hotel bookings. This eliminates additional costs charged by third parties like travel agencies or big reservation engines like Booking. Digital marketing is something no one can deny in 2019, so much does digital media permeate the everyday lives of travellers. Security access – the tech can be used by guests to access their rooms. Your property needs to deliver high-quality customer service through various channels to be able to stay ahead of the game. The records are called “blocks" and are secured on the ledger by the help of cryptography. IoT technology is being used to control the shades or the drapes of the lights, turn on the T.V or alert housekeepers that the room needs cleaning. But in these times, this system can bring even greater benefit… Here`s how to attract modern travelers to your property and meet their expectations: The modern travel guests are keen technology users. Hotel technology for online marketing in 2018 Drone photography for digital hotel marketing content. business apps can help in branding and customer engagement, iOS applications can empower your business, Cloud Service Models Saas, IaaS, Paas – Choose the Right One for Your Business, Top 6 Tech Stacks That Reign Software Development in 2020, Top Technologies Used to Develop Mobile App, A Detailed Guide to Types of Software Applications. About, users feel more confident when they read travel reviews, and about 98% find such reviews “accurate of the actual experience.”. Billions of travelers book tourist accommodations on a daily basis. Hackers easily gain access to valuable systems and data. Here are some other ways hotels are using hi-tech to enhance their guest experience: Wynn Hotel & Resort, Las Vegas has implemented Amazon Echo to maximize their customer benefits. Here`s how it can be implemented in the hospitality sector: Security access – the tech can be used by guests to access their rooms. Here`re some of the smartest door locks on the market: VR is gaining traction across various sectors in recent years. Remote training, support center access and documentation programs are few of the multiple computerized programs that are being used by hotels nowadays. Copyright ©2021 Fingent. Guests can use this technology to turn on lights, control the TV, adjust the thermostat, and more. Get in touch with us today to know how our extensive experience in developing highly customized solutions for hotel and related industries can benefit your business. The possibilities are endless. around 48% of smartphone users in the U.S are comfortable researching, booking and planning their entire trip to a new travel destination using only a mobile device. Check it out: Want to learn more about IoT`s applications in hospitality? But the competition is tough. Payments – it can help authorize payments. Remote working becomes the norm for today. Yield management can be a great revenue-maximizing machine, if only you learn to do implement it correctly! In fact, hoteliers can manage all the hotel processes without even being there. It provides a centralized computer system that helps organize, manage, and control day-to-day functions and transactions in the hospitality business. The hospitality industry is no exception. You may find that for your hotel there are other segments which are not included, or a simpler segmentation would be more applicable. They increasingly rely on social media to seek reviews and recommendations from genuine travelers. Such software systems often provide a set of user-defined controls that help IT managers to filter and report on vulnerabilities of their infrastructure. Hotel technology trend 5: Robots. Sounds fair and easy? However, with technology in a constant state of flux and constantly unlocking new opportunities to improve customer satisfaction and boost internal efficiency, hotels have their task cut out leveraging technology to remain one-up on competition. Another popular technology hotels are embracing is voice. Smart appliances and home automation solutions are a godsend for the hotel industry, with automated temperature control, lighting, alarms, TV, radio, blinds, and other technological innovation contributing to improved customer satisfaction, and improved services, while reducing overheads at the same time. Payments – it can help authorize payments. You need to be bidding aggressively on Google’s Search and Display Networks (don’t forget hotel ads! Think Apple`s Siri or Amazon`s Alexa. The reputation of a hotel can get improved or spoiled with the help of these media. Because time matters. Images have always been a good way to display your hotel’s rooms and facilities, but a more effective way to give your customers a visual representation of your hotel in its truest form is by using video. Likewise, guests can check out with a few clicks of the smartphone, and avoid the reception altogether. Online Bookings. Let`s review the hottest technology trends in the travel industry: Customers value real-time interaction. Customer service – face recognition can allow employees to identify guests before check-in. Another hot technology trend that has its place in the travel sector. In the article, we present the latest research findings and use cases. A basic manifestation is hotels reminding business guests about their meeting room schedules, targeting specific groups, such as those who have arrived for a convention, with special deals or offers, and more. This is just the tip of the iceberg. Tablets. Ask your guests and you`ll learn that most of them would find it convenient. MSI CloudPM describes itself as a property management system that provides the functionality of PMS software but without the large up-front investment required. You can use technology to improve marketing effectiveness and keep budgets in check with these tools. Sure, PMS systems are not something new. Don’t limit yourself to just one social platform, search engine, or travel website. In the hospitality industry, voice control has the potential to improve customer experience and streamline booking processes. They expect from accommodation properties the same innovation delivered by brands they use in their daily lives, as we wrote previously. We piled up the latest tech trends within the hotel industry. Email marketing has a bad reputation as being an over-used marketing tool. Welcome to the first of a series of Hotel 2025 blogs, where we will be sharing insights from the Oracle Hospitality report, Hotel 2025, including perspectives from over 150 hotel operators and some 2,700 consumers on the emerging technological innovations redefining guest experiences. Simply put, it`s biometric technology that can be deployed to identify people by analyzing their faces. Advancing technology can now facilitate a much more unique approach online, enabling hotels to collect and analyse vast amounts of guest data in order to tailor their offering. What`s IoT all about? Here are 10 ways in which smart technology will be reshaping the hotel industry in the very near future. A customer relationship management (CRM) suite allows organizing and managing information from a central console, enabling guest relations executives to get the complete history of the customer when interacting with her. Improved analytics may also allow guests to select hotels with facilities that best match their tastes, interest, and convenience. The good news is it`s cheap and easy to implement. From the benefits of OpEx expenses on the bottom line, to software integration options, and new innovations coming from emerging technology, cloud communications offers hotels opportunities for back office efficiency with low technology acquisition costs. Marc Budie, technology director at Quadriga, recommends the top ten bits of technology that every hotel room should have, ranging from the most obvious to the more unusual.. 1) High definition televisions (HDTVs) are the focal point of every hotel room and there are a huge variety of models for hoteliers to choose from to suit differing room sizes and budgets. The idea is that guests can make reservations directly through the property`s website. All rights reserved. Simply put, it`s biometric technology that can be deployed to identify people by analyzing their faces. For those who think such benefits are too exaggerated, all they need to do is try and check in or check out of a Las Vegas hotel on Sunday noon. Here’s a video that shows how it’s all done. S ome hotels manage to get a step ahead, delivering guests superior luxury or innovation – and sometimes both!. , 35% of guests said they would prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. With the progress of technology accelerating rapidly, many guests demand and expect the very latest the digital world has to offer. They want a full phone battery all the time. A recent industry research conducted by professional services company Deloitte concluded that smart technological solutions are the new normal. Here`s the solution: chatbots powered by artificial intelligence technology (AI). Dubai to know how our extensive experience in developing highly customized solutions for hotel and related industries can benefit your business. Find out how Fingent can provide customized solutions to comprehend and analyze large data and automate data input procedures. Robots are taking over the hospitality sector. Learn more about it in the article we wrote on the topic. Overbooking (from another hotel) House Use; Time Share; The above segmentation is a general guideline. It's a no-brainer for new, small properties, but even large hotel corporations are investigating how cloud technologies might … Indeed — from mobile bookings, to check-in options, to room access — mobile dominates the list of top new technology rollouts in 2016. “Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. Today’s customers are highly knowledgeable and see through marketing pitches instantly. People now manage their interactions almost exclusively via smartphones, social media channels, and email. But if done correctly so as not to spam recipients, it is known to be one of the most powerful tools in hotel marketing. A positive social media reputation works wonders in terms of hotel occupancy. Trivandrum. From secure payments to baggage tracking and identity management, the tech has its potential. Mobile. It is not just computer software but also other technologies being used by hotels to simplify operations. For instance, if the guest is coming for a vacation, the package may include a sightseeing trip, and business visitors may be given access to meeting rooms. Digital check-ins and check outs along with initiating special requests in your hotel are now possible for guests on their mobile, tablets or computers. Hotel-branded customer mobile apps are poised for ubiquity, with 84% of operators planning to have the technology within the next 18 months. This technology alters or enhances the way a guest perceives the physical surroundings. © All rights reserved. Technology has shifted the balance of power toward guests, and hotels have no option but to work harder to match customer expectations. Technology allows hotels to become lean and mean, and make their internal processes more seamless and effective. People are glued to their phones. Hilton Hotels uses Connie – an AI-powered robot that can answer questions like: It`s a type of recognition technology that allows devices like smartphones to understand simple voice commands. That`s what we at Roombre are all about – fair and easy direct booking that saves you time and money. Following this approach, you can drive more revenue by focusing on profitable bookings, unlike those hotels who may make the mistake of emphasizing booking volume and lose potential revenue. Melbourne The hospitality systems can be used for managing rooms to engaging with guests in the hospitality industry like at restaurants, hostel, lodges, suites, resorts etc. A positive social media reputation works wonders in terms of hotel occupancy. At 49%, it far outweighs any of the other factors, with free breakfast coming in at a distant second with 14%. In addition, the hotel also offers in-person concierge service to provide guests with in-depth information on what they have found in The Discovery Portal. Email Marketing, with Automation Technology, Can Be a Powerful Tool. Smart Energy Management. Use video in your marketing strategy. Aloft in Cupertino has implemented hi-tech features to optimize hospitality for guests. Surveys show that around 48% of smartphone users in the U.S are comfortable researching, booking and planning their entire trip to a new travel destination using only a mobile device. 6 Ways Hotels Can Use Technology to Improve Guest Experience 1. The comforts offered by them, latest innovations, etc., will easily reach the people through the media. And neither you nor your guests want to lose any of it. Advertising your product, building your brand, and showcasing how your solutions help customers is how revenue and companies grow. A marketing automation suite makes it possible to customize interactions with guests, send automated emails to guests as required, and do more with less effort. Five ways hotels can use technology for a better guest experience 1. Voice-activated assistants do more than turn on lights, TV and air-conditioning. They`re a reality thanks to advances in tech like machine learning. The internet also obviously makes accessing information easy, and transparent. The more bad emails hotels send out, the lower the open rate is. According to the Oracle Hospitality report, 35% of guests said they would prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. Hotels would rather do well to partner with our experienced and talented team to develop technology related solutions. Cloud-based computing used as a service is another popular hotel technology that’s changing the business. Planning and conducting a webinar can be a very effective way to answer frequently asked questions about your hotel, amenities, destination, advantages, new products and/or services. It imposes 3-D illusions onto environment enabling the projection of free-floating videos in 360-degrees. The hotel could, for instance, leverage deep analytic to structure a package comprising of facilities best suited for the guests. Voice technology can also be used to submit guest requests, make reservations, and provide guests with information about the local area. For example? Because guests demand high-quality and fast service at the touch of a button. Augmented reality is one of the popular hospitality industry trends that is indeed a powerful tool for hotel owners. In addition to keyless entry via Aloft smartphone app and Apple TV in every room, Aloft Cupertino employs a robotic butler called Botlr to deliver 24/7 customer services of all kinds. Dave Berkus, investor and inventor of FOSSE PMS, sees cloud as central to the future of hospitality technology: “If we look ahead ten years, and certainly beyond 10 years, it would be easy to see a single cloud based system integrating everything from CRM to reservations to the accounting functions at the properties, all the way through all forms of marketing and follow-through.” When you have a profile of your ideal guest, complete with name, goals, and other details, it’s much easier to create a focused marketing campaign. The internet also obviously makes accessing information easy, and transparent. Each hotel has to decide what segmentation best fits their market and property. guests the ability to check in and out, select their room, check maps and make extra requests or purchases, from their smartphones. VR places the user in a virtual environment,  whereas AR uses information overlays to enhance the real-world environment. When it comes to advertising your hotel, customers want to see what they will truly be experiencing. 5. Sounds cool and even a bit creepy? 2. In such a state of affairs, hotels are increasingly investing in enhancing their social media presence through brand ambassadors, brand advocates, influencers and others. For example? Hotel owners can enhance the physical space they are selling with AR. Hotels leave no stone unturned in today’s extremely competitive business environment, and a key weapon in their arsenal is technology. Here`re is Roombre`s top 3. Guests can check-in, check-out, and ask questions without any human interaction. From operations to guest experience to marketing, smart hotel technology offers a variety of cost savings and revenue opportunities, and it is enabling hotel owners to reach new levels of profitability. They are more likely to take official communication, even if true, with a pinch of salt. Technology. Yotel in New York is using robotics and artificial intelligence to delight guests while making the most of small spaces. About 87% of TripAdvisor users feel more confident when they read travel reviews, and about 98% find such reviews “accurate of the actual experience.”. 4. Check this video to learn how guests at Yotel uses Robotic Luggage Storage. Introduce wireless charging in your tourist property and satisfy your guests` wishes. Self check-in and checkout through electronic kiosks, online check in, online payments, and more all does away with the lines and long wait times, both major pain points for long. The most apparent manifestation of technology in the hotel industry is hotel bookings. Instead of having physical documents or hard drives and servers on-site, hotels can use various cloud services to house all their data. With the development of artificial intelligence (AI), digital technology has moved on to a level where guests’ digital interactions can be optimized specifically for them. Hoteliers have been using them for years. Renaissance Midtown Hotel, New York, features an interactive wall called The Discovery Portal. How can blockchain be used in the hospitality industry? The hospitality sector needs to adapt if they want to attract customers and keep them satisfied. Guests may, for instance, turn the air conditioner on through an app installed on their smartphone, to ensure optimal temperature when they enter the room. Did you know that “low-battery anxiety” is a real term? Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. Cloud-based patch management and endpoint protection platforms. Popular websites such as booking.com, agoda.com, hotels.com, and even websites of hotel chains, such as ibis.com and others are now the default way people search for room, deals and make bookings. A product of Dynomica Ltd, chatbots powered by artificial intelligence technology (AI), 3 of the most common cybersecurity threats in the industry, “Where is the nearest French restaurant?”. These times, rates, facilities on offer, and convenience only you learn to do implement it!... Input procedures are poised for ubiquity, with Automation technology, can be streamlined to accommodation the... The room key, enabling them to proceed straight to their guests hotels would rather do well partner... Solution compared to leaving the air conditioner on at all times channels, and control day-to-day functions and transactions the... Many guests demand high-quality and fast service at the hotel restaurant through voice... 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Hotel ads Fingent. ”, New York Boston Melbourne Dubai Kochi Trivandrum the subject use technology... Local area that saves you time and money device that is most likely to official. Aloft in Cupertino has implemented hi-tech features to optimize hospitality for guests tech its! Secure payments to baggage tracking and identity management, the newest technology entry into the consumer smartwatch—is! And artificial intelligence to delight guests while making the most common cybersecurity threats in hotel. Hospitality experiences an increase in telecommuting the wow effect it has on the viewer include! Industry: customers value real-time interaction interactive wall called the Discovery Portal the. Scanning the internet, and other key details allow guests to access rooms. Official communication, even such a people-centric industry as hospitality experiences an in! The very latest the digital world has to decide what segmentation best fits their market and.! 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